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Potential ethical situation in a company

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As a marketing manager at USAA Insurance Company, while anticipating potential problems in order to take steps to prevent their occurrence. Considered one key ethical situation that might be likely (or could potentially) occur in the marketing/delivery of the service. What would you do, as the service marketer, to help ensure that the ethical situation does not occur?

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Solution Summary

This is a description of the steps that could properly be taken by a management level employee when a key potential ethical situation which might occur is discovered. It discusses span of control and authority, research, managerial communication, and company responsibility. The expert takes the stance of a marketing manager at USAA insurance company.

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A key ethical situation that could occur in the marketing of the service would be one that is very likely within my authority. After confirming that I am responsible for the potential ethical situation, I would take steps to prevent the situation from occurring without any further discussion.

A delivery issue may be under the authority ...

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