Example Product Marketing Plan, SWOT Analysis
Not what you're looking for?
Create a new product (any product) and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.
Please use any of the concepts we have covered
The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: —product, price, and service.
Purchase this Solution
Solution Summary
A new product outline.
Solution Preview
All Use Detergent in 20 oz containers. This product is for use as a laundry detergent, dish detergent, or other detergent where the user needs it for limited use or short term. It uses baking soda and oxygenated ingredients to provide low sudsing, powerful cleaning for laundry and dishes, while rinsing cleaner. People can use it on outdoor windows because it rinses clearer. It provides superior stain removal and also works well to remove grease making it good for use on dishes as well as laundry. The small size bottles make it easier to take along on camping trips, vacation, and to the Laundromat. It is concentrated so less detergent is needed to clean.
Target market: Bachelors, Laundromat users, campers, buyers of short term needs such as end of the month.
Strengths: smaller containers. multiple purposes. Cleans well. limited direct competition. Low sudsing. Use of baking soda and oxygenation means less allergic reactions. Less packaging costs.
Weaknesses: not branded. Small containers. Could create competition as larger companies ...
Purchase this Solution
Free BrainMass Quizzes
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Operations Management
This quiz tests a student's knowledge about Operations Management
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.