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Example Product Marketing Plan, SWOT Analysis

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Create a new product (any product) and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.

Please use any of the concepts we have covered

The strategic planning process
Market Segmenting
Target Marketing
Product Positioning
Offerings: —product, price, and service.

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All Use Detergent in 20 oz containers. This product is for use as a laundry detergent, dish detergent, or other detergent where the user needs it for limited use or short term. It uses baking soda and oxygenated ingredients to provide low sudsing, powerful cleaning for laundry and dishes, while rinsing cleaner. People can use it on outdoor windows because it rinses clearer. It provides superior stain removal and also works well to remove grease making it good for use on dishes as well as laundry. The small size bottles make it easier to take along on camping trips, vacation, and to the Laundromat. It is concentrated so less detergent is needed to clean.

Target market: Bachelors, Laundromat users, campers, buyers of short term needs such as end of the month.

Strengths: smaller containers. multiple purposes. Cleans well. limited direct competition. Low sudsing. Use of baking soda and oxygenation means less allergic reactions. Less packaging costs.
Weaknesses: not branded. Small containers. Could create competition as larger companies ...

Solution Summary

A new product outline.

See Also This Related BrainMass Solution

Marketing Planning- Using a real or hypothetical product or service

1. Use a real or hypothetical product or service. List 5 items in the external environment which may be a threat to your product's success and tell how two of these threats could be turned in to opportunities.

2. a. What are two important reasons for a marketing plan?
b. Why is the Mission Statement the first item in such a plan?
c. Use a real or hypothetical organization or product and make up a SWOT analysis of at least three items in each quadrant.
d. From the SWOT analysis, what looks like a good opportunity for this company to pursue?

3. Give two examples each of the following inputs to the Marketing Information System:
Internal data
Primary External Data
Secondary External Data
Why are multiple sources of data needed

4. What does it mean to "cross validate" or "triangulate" results from marketing research? Why is this needed in qualitative research?
Give two examples of biases that might exist in some form of marketing research: test markets, interviews, focus groups, observation, surveys, etc.

5. List five "trends" going on in society or the world today and tell how you might market a product or service to capitalize on one of these trends

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