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Example Product Marketing Plan, SWOT Analysis

Create a new product (any product) and provide how you would market your product. You will need to provide information on how your product is superior to your competitions product.

Please use any of the concepts we have covered

The strategic planning process
S.W.O.T
Market Segmenting
Target Marketing
Product Positioning
Offerings: —product, price, and service.

Solution Preview

All Use Detergent in 20 oz containers. This product is for use as a laundry detergent, dish detergent, or other detergent where the user needs it for limited use or short term. It uses baking soda and oxygenated ingredients to provide low sudsing, powerful cleaning for laundry and dishes, while rinsing cleaner. People can use it on outdoor windows because it rinses clearer. It provides superior stain removal and also works well to remove grease making it good for use on dishes as well as laundry. The small size bottles make it easier to take along on camping trips, vacation, and to the Laundromat. It is concentrated so less detergent is needed to clean.

Target market: Bachelors, Laundromat users, campers, buyers of short term needs such as end of the month.

Strengths: smaller containers. multiple purposes. Cleans well. limited direct competition. Low sudsing. Use of baking soda and oxygenation means less allergic reactions. Less packaging costs.
Weaknesses: not branded. Small containers. Could create competition as larger companies ...

Solution Summary

A new product outline.

$2.19