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Demographics and Market Research

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Please explain how demographics can be useful to market researchers. Give an example if possible.

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Solution Summary

This solution discussed the importance of considering demographics in conducting market research.

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Demographics are quite useful to market researchers for a number of reasons. One, they are able to understand consumer behavior, so that they know how to market their products and services to the public. By doing this, they are able to locate a specific target group or population in which to sell the group what they are demanding at that time. For example, a person wants to understand how teenagers would react to a newer version of the iPhone or iPad. They could take a survey to that group in various parts ...

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