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Marketing Research for Vanilla Pepsi

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What marketing research approach would you use to develop the marketing strategy and tactics for marketing Vanilla Pepsi?

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Solution Summary

This explains the steps you would take when conducting market research for a new product: general interest survey followed by in-depth qualitative study in 320 words.

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I can help guide you in the market research approach, and then you can answer the question.

First step would be perhaps to create a general interest survey on your new product. It would be best if you would send it out to as many people as you can in as many different demographics and regions, since Pepsi is a national product. The survey will be general, as you firstly want to understand consumer's opinion of the product. You would ask them questions about ...

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