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Public Relations & Demographics

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Why is it necessary to know the demographics and interests of your audience before you speak? How do you find this information?

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The solution consists of 273 words stating the reasons for the necessity of demographics in public relations.

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Demographics give information about the customers or population. Some common demographic variables include the customer's age, occupation, marital status, income, location, level of education, and nationality. A good demographic profile can help companies find and reach their ideal customers accurately which increases their chances of getting a better response rate compared to having no demographic profile to refer to. Demographic profiles are ...

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