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Competitive Intelligence as a Public Affairs Function

•What is competitive intelligence? Why is it important to the public affairs function?

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Competitive intelligence has become a catch-all phrase in recent years and is used slightly differently by many companies. Technically, competitive intelligence includes all of the information, intelligence, data, analyses, and facts available in all major areas of the company's operations, which senior management then uses in a meaningful way to gain a ...

Solution Summary

This solution discusses competitive intelligence and why it is important to public affairs.