Share
Explore BrainMass

"Whole Foods" http://www.wholefoodsmarket.com/ -Ident

"Whole Foods" http://www.wholefoodsmarket.com/

-Identify the retailer's target customer and customer demographics.

-Describe the customers' expectations when doing business with the retailer.

Please note your references.

Solution Preview

-Identify the retailer's target customer and customer demographics.

The Whole Foods Market's motto is to sell "the highest quality natural and organic products" (Whole Foods Market, 2011). The target customer for the very successful chain is the health-conscious consumer, looking for a wholesome store to purchase their groceries from, on an on-going basis. Most health-conscious consumers strive to build a relationship with a trusted retailer that will not change products or ingredients. The company has used this to their advantage in defining their target market. The current target market comes largely from advertising in magazines and other publications that are health-oriented in nature. The company ...

Solution Summary

"Whole Foods" http://www.wholefoodsmarket.com/

-Identify the retailer's target customer and customer demographics.

-Describe the customers' expectations when doing business with the retailer.

Please note your references.

$2.19