Purchase Solution

McDonald's Commercials Reflect A Country's Culture and Diversity

Not what you're looking for?

Ask Custom Question

1. Find 2 Youtube examples of advertising to show how McDonald's varies its proposals in other countries different from the Asian ones.

Purchase this Solution
Solution Summary

Video URLs of McDonald's commercials for American, Korean and the Philippines. How they reflect each country's trends and culture are examined. The solution is 458 words with one URL reference.

Solution Preview

American McDonald's commercial:
https://youtu.be/yCTopiYQoYw
The video caters to the American trend with its "All Day Breakfast" menu and the most popular American SNS culture as well as entertainment style. This makes it interesting and Americans can really relate to it because it is their own trend. Their 'tweets' reflect their preferences and so McDonald's developed an advertisement for that.
The fastfood restaurant company knows their customers in that area want their breakfast menu to be served throughout the day so they are advertising that they acknowledge it and is giving them what they want.
The reading out loud of the tweets is one way to entertain in the country. Based on the advertisement, McDonald's is able ...

Purchase this Solution
Free BrainMass Quizzes
Motivation

This tests some key elements of major motivation theories.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

Paradigms and Frameworks of Management Research

This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.

Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

View More Free Quizzes
Related BrainMass Solutions

  • Social Norms and Diversity

    469243 Social Norms and Diversity Social norms and traditions are part of what defines a culture, and in a country such as the United States, we have a diverse population with varied cultural traditions.

  • Cross Cultural Leadership and Management

    How has culture affected a country's politics, economy, investments and management that can a leader have on a country right future direction? ( trust, assassination, religion rules and dictators) 6.

  • Global International Market Entry for Businesses

    Keep in mind, the role of business global enterprise is to "adapt" the initial business model within a new country's cultural framework, in which, the changes might reflect differently abroad.

  • The International McDonald's Success Story

    addition McDonald's promotes the use of local suppliers and based on their policies of diversity, expects and retains suppliers that have a similar diversity culture; knowing and understanding the local customers and traditions of the communities where

  • McDonald's Inc.

    In order to adapt local culture of a particular country, the divisional area of the company had made a concentrated effort.

  • Sociological Analysis of Chosen Passages

    During the course of a year, he or she watches more than thirty thousand TV commercials. Even the nation's youngest children are watching a great deal of television.

  • Question about Pros and Cons of Globalization

    It is both a source of repression and a catalyst for global movements of social justice and emancipation."

  • McDonald's Brand Marketing Strategies

    By doing so, the leadership decisions reflect a diversification in pricing, placement in availability to the product and the occasional sponsored events in promotion or giveaways to empower consumer's purchasing behaviors.

  • The Effect of Culture on International Trade

    613957 The Effect of Culture on International Trade Why is an international country's culture important when considering how to expand into that country's marketplace?

View More Related Solutions