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Happy Parks: Case Study

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Dear Professor,

I am tasked with an endeavor in which I am to act on behalf of the CEO of Happy Place amusement parks. The parks are normally very reputable and profitable, but no so much this quarter. We hired an outside marketing representative to provide a solution to our dilemma, but I can't seem to agree with her tactics. I don't condone her status quo and segregating methods.

If you are able to help with a professional letter to CEO Lee Becker (as I'm acting on his behalf) and an argument against this hired outsider "Alex" from Bone Hearse LLP., please let me know.

I'm attaching an overview of the meeting as well as my concerns and proactive efforts to date.

Best regards,

Lawn Masters, LLC

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This solution explains revenue increase proposal for Happy Parks. The sources used are also included in the solution.

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In accordance with BrainMass standards, this is not a hand in ready letter but is only background help.

Step 1
225 Snowy Road,
Operations Town, XE 6372

December 7, 2015
Lee Becker, CEO, Happy Place,
226, Amusement Park Road,
Dilemma City, XE 2546

Dear Mr. Becker,
I write to you to tell you about the advice given by the consultant Alex from Bone Hearse LLP. Her main advice is that Happy Place should consider targeting the wealthy customers with a preferred card. The counter-point is that targeting the premium segment again can alienate the current customers of Happy Place and can have an adverse effect on our reputation.

The main proposal by Alex is that the ...

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