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Discontinuous innovation

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You are the marketing manager for a brand that has developed a discontinuous innovation. What issues should you consider as part of your plans for this product's adoption? How might you plan strategically for its diffusion? (Note: You are marketing a discontinuous innovation. Be sure to plan for this specific type of innovation. Do also be sure to distinguish between the processes of adoption and the processes of diffusion in your response. One question is asking about adoption and the other about diffusion

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An opinion on how adoption and diffusion of a discontinuous innovation might occur for a marketing manager.

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I prepared this yesterday, so let me know what further help is needed. Ask if you need clarifications.

Adoption of the product will depend heavily on the specific target market chosen to "try" the new product. This market must be chosen carefully because it will be the weight of their opinion that allows the product entry into other markets. The question is, who is the target audience and why were they chosen? This is followed by, Why would they embrace the product? The product must be compatible with the customer's lifestyle and fit into the consumer's life easily. It also has to be easy to explain.

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