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Discontinuous innovation, Dimensions of Brand Personality

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I need help with these discussion questions.

According to Levitt, why should companies continue to innovate and develop products? "Discontinuous innovation" is a marketing term referring to a completely new method to satisfy consumer needs. For example, airplanes replaced trains to satisfy consumer travel needs or CDs replaced cassette tapes. Why are businesses more apt to be victimized by discontinuous innovation?

Plus here's a few more questions derived from Dimensions of Brand Personality.

Aaker suggests some brands have personalities consisting of five human characteristics. Why would a company want to develop human-like brand personalities? Can you think of a brand not mentioned in this article that consists of the 5 human characteristics? Describe the characteristics and the overall personality of the brand. Do you think the brand personality of your product would transfer to other cultures? What are the implications of cultural brand personality transfer to marketers?

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Dear student:

I enjoyed assisting. The below material will assist you with your paper, as it addresses the questions set forth in the post.

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According to Levitt, why should companies continue to innovate and develop products?
"Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others which are thought of as seasoned growth industries have actually stopped growing. In every ease the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been failure of management." (Leavitt 1960) What does this tell us? When a company no longer innovates and develops products, the company loses market share. When market share is lost, profits are lost. To remain profitable, companies must focus on being innovative through the development of products.
Let's look at Apple and Microsoft. Both companies have been innovative since inception and their innovation has made them both leaders in their respective fields.
When the hunger to be innovative is lost, the company can no longer lead.

"Discontinuous innovation" is a marketing term referring to a completely new method to satisfy consumer needs. For example, airplanes replaced trains to satisfy consumer travel needs or CDs replaced cassette tapes. Why are businesses more apt to be victimized by discontinuous innovation?

"A way for innovation to succeed is to import knowledge from ...

Solution Summary

The expert examines discontinuous innovations and the dimensions of brand personalities.

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Question about Comparing FMC Green River and FMC Aberdeen

An organization is a consciously coordinated social unit, composed of several people whose main focus is to achieve a common goal or set of goals. A successful organization understands the cultural differences in various divisions or branches. It uses culture and group dynamics to overcome management challenges, implement strategic initiatives, and develop business opportunities. Organizations with an exceptional "company" culture are usually run by leaders who understand and practice effective cultural leadership principles. A culture or sub-culture that works effectively in one part of an organization may not work well in another. Those who have made it to the top have done so by building a high performance workplace around the corporate culture.

As you prepare for each assignment your focus should be on developing a basic understanding of leadership, motivation, job satisfaction, etc., and how the corporate culture is what makes something work in one part of an organization, but not another.

Assignment:

Using the appropriate organizational analysis format begin your analysis by focusing on the following areas of interest. During the next five weeks, you will be using this format, and the step-by-step process to look at various areas of interest, culminating in the preparation of a formal proposal for the Plant Manager. So, it is important that you use a consistent format to take "notes" along the way (which will be submitted to your instructor). Start now by developing a paper (your "notes") which addresses:

The Management of Ability

Organizational Commitment

Job Satisfaction

Organizational Ethics

While engaging the step-by-step analytical process keep in mind the differences that exist between FMC Green River and FMC Aberdeen. For example, think about the management of ability. State the what the corporate culture and work environment is like at Aberdeen, then at Green River. How does each operation make the best use of its employees' skill sets? Based on the corporate culture, identify an alternate method for them to leverage their employees abilities. Will the methodology you select for Aberdeen work at Green River? How will you implement your recommendation at each facility? Include your thoughts on these issues with your notes; you can either incorporate them into the "areas of interest" or add them as side notes.

Can you provide with an example to use to build my assignment? Any help will be much appreciated. Provide references for external sources. Thank you.

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