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    Do companies necessarily need to come up with something new, unique, innovative and superior in order to be successful?

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    Do companies necessarily need to come up with something new, unique, innovative and superior in order to be successful?

    Does you agree with this statement? "you've got something new, why in the world would you ever want to be less than first to market with it? You'll lose your uniqueness that way. "

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    https://brainmass.com/business/product-management/project-management-ideas-successful-76264

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    Do companies necessarily need to come up with something new, unique, innovative and superior in order to be successful?

    When developing a new product, a company should identify all the features that are offered by all its major competitors.

    Need to develop new products. A new product can be:

    ? Continuous Innovation...No new buyer behavior to learn, i.e. -products not previously marketed by the firm, but by others ...

    Solution Summary

    The solution is 328 words to assist in understanding if companies need to come up with something new and innovative in order to be successful.

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