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Evaluating Mission Statement - Nissan

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Vision - "Enriching people's lives"

Mission - "Nissan provides unique and innovative automotive products and services that deliver superior measurable values to all stakeholders in alliance with Renault "

Evaluate NIssan's mission statement. Indicate whether the mission statement includes the respective components and why?

1. customers
2. products and services
3. markets
4. technology
5. concern for survival, growth and profitabilty
6. philosophy
7. self-concept
8. concern for public image
9. concern for employees

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Solution Summary

The expert evaluates the mission statement of Nissan.

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Customers: It includes customers because it strives to provide unique and innovative products to customers.

Products and Services: It is included because mission is to provide unique and innovative products.

Markets: The market is very broadly defined in the mission in the sense that it seems to target the broader automobile ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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