Explore BrainMass
Share

Vision and Mission Statements Evaluation

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

Consider the mission and vision statements for Harley-Davidson (http://www.harley-davidson.com/en_US/Content/Pages/Company/company.html) we fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.

Vision Statement: Harley-Davidson, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, governments, and society). Harley-Davidson believes the key to success is to balance stakeholders' interest through the empowerment of all employees to focus on value-added activities.

Please prepare a report on the following questions:

How many of the eight characteristics of an ideal mission statement are present in Harley-Davidson's mission statement?

How many of the eight characteristics of an ideal vision statement are present in Harley-Davidson's vision statement?

Given the purposes that a mission statement and a vision statement are ideally serving, please compare the mission and vision statement of Harley-Davidson based on whether these statements are achieving their respective objectives. Do they both serve their respective purposes? Collectively, are they useful tools to link organizational priorities with individual and team performance?

© BrainMass Inc. brainmass.com October 25, 2018, 9:15 am ad1c9bdddf
https://brainmass.com/business/human-resources-management/568490

Solution Preview

Evaluating Vision and Mission Statements

MISSION STATEMENT
We fulfil dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.
Discussion:
This mission statement of HD was able to adhere to the following important characteristics:
1. Function. The mission states that the company is engaged in providing an expanding line of motorcycle and related products and services.
2. Target customers are clear - motorcyclists and the general public.
3. Values. It is emphasized that only branded products and services will be offered as a way to fulfil the dreams of motorcyclists.
4. Strategic positioning is in offering branded products and services to ...

Solution Summary

Through this report, mission and vision statements of an action-oriented international company that is engaged in offering branded motorcycle products and services were evaluated in terms of adherence to certain characteristics. It was noted that most of the characteristics of effective mission and vision statements statements were met by the company.

$2.19
See Also This Related BrainMass Solution

Evaluation of mission and vision statement for a university

Can you evaluate and write a paper about the following statements against the strategic planning and management criteria?

Our Vision

Our university aspires to be renowned as a quality institution of higher education that understands the market better than any other institution. We strive to apply that understanding to our programs and teaching, preparing Our university and its graduates to exceed employer expectations, transform communities, and change lives by believing that every person can achieve his or her dream.

Our Mission
Our university prepares people and organizations to excel in the knowledge-driven environment of the 21st century.

Our Values
Our University's Values represent the behavioral expectations of our faculty, staff, and students in performing their responsibilities and achieving their goals. These values are represented through STAIR.

Serving Students with Quality
? Understand our students
? Nurture capable and energetic students
? Help students start, stay, and succeed
? Provide GREAT service
? Commitment to continuous quality improvement

Trustworthiness
? Communicate openly and honestly
? Demonstrate loyalty
? Maintain confidentiality
? Teamwork
? Explain "why" and ask "why"

Accountability
? Think as a University
? Follow University policies and procedures
? Perform to the vision and strategic plan
? Meet goals and carry out responsibilities
? Adapt to change in support of vision and strategic plan

Innovation and creativity
? Share thoughts and new ideas
? Actively engage and participate
? Constructively challenge status quo
? Think outside the box

Respect for people
? Celebrate success
? Inspire and motivate
? Treat everyone with respect and cooperation
? Embrace diversity

View Full Posting Details