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Mission and Vision of a Company

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Employees must believe in their company's mission and vision. Based on personal experience and expert knowledge, how would organizations be able to make this happen and best encourage employees to believe in their organization's values and promote these values in their work?

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Solution Summary

This solution discusses the role that an organization's mission statement and their vision play in setting the organization apart from similar others, and the importance of encouraging employees to take the mission and vision to heart and reflect those values in their work.

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Promoting an organization's mission and vision

A mission and a vision are important building blocks for any institution. They set the
company apart from everyone else in the same business. The mission sets the goal for
the organization while the vision is the list of values that are highly regarded by the
company. Having these standards is not just "lip service". They are the core of the
culture and belief system of the organization, integrating mission and strategy for
nonprofit organizations.

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