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Organization Vision & Mission

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What is the difference between a vision and a mission? How do values impact the vision and mission of an organization?

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This solution explains the difference between a vision and a mission. I also explain how values impact the vision and mission of an organization.

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A company creates a vision statement to include the goals and vision of the company. The vision statement is a statement detailing where the company sees itself in the future. Based on the company's vision statement, management can plan future resources and perform various aspects of strategic planning based on where the concentration of the vision lies. For most companies, the vision statement is concentrated on growth and what the company hopes to achieve from their growth. For example, Amazon's vision statement is "to be earth's most customer ...

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