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What is the difference between a mission and vision statement?

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What is the difference between a mission and vision statement?

What factors need to be considered to produce an appropriate mission statement and vision statement for the organization? How long or short should a mission and vision statement be?

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Solution Summary

This response compares the purposes of a mission statement and a vision statement.

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The best way to think about the difference between a mission and vision statement is to think about the current operations of the organization vs. where the organization wants to be in the future. What I mean by this is the following. A mission statement outlines what the organization currently does in a generalized sense. For instance, McDonalds provides an assortment of fast foods to its respective customer base. On the other hand, a vision statement outlines what the ...

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