Purchase Solution

mission and vision statements

Not what you're looking for?

Ask Custom Question

What is the difference between mission and vision statements? What factors need to be considered to produce an appropriate mission statement and vision statement for an organization?

What is strategic planning? What is the purpose of strategic planning? Why is it necessary? What are the components of a strategic plan? Which component is the most important? Why?

Purchase this Solution

Solution Summary

The response addresses the queries posted in 1126 words with references.

Solution Preview

The response addresses the queries posted in 1126 words with references.
//The 'Mission' and 'Vision' are the two different aspects of a Business Organization. The concept of both the statements is in favor of the organization, but has a different view. This can be understood with discussion included in the given content.//

Difference between Mission and Vision Statements:

There is a wide difference between company's mission and vision statements. A vision statement is defined as an expressed, promoting declaration of what the organization would ultimately like to become and desires to attain, whereas; the mission statement shows what the organization is choosing to implement. Vision statement mainly reflects the plan for future, while on the other hand; mission statement is the company's objective, which generally depicts skills, customers', functions, etc of the organization (Wheeler & Hunger, 2004).

The statement of vision reflects future ambitions that contribute to an inspiration to be the best in one's field of activity (Ward1, 2009), while; statement of mission is derived from a peculiar set of tasks that are called upon to be executed in the light of their individual priorities. Vision Statements specify the purpose of the organization in terms of the values, instead of bottom line standard, while' mission statement specifies the primary targets & purposes of the organization. To characterize the central steps of the organization's success is its prime function. Vision Statement centers on future condition, whereas; mission statements concentrate on present condition (Ward2, 2009).

//Above we discussed about difference between Mission and Vision Statements. As per directions, now we will talk about the vital factors that need to be considered, in order to formulate an effective mission and vision statement of an Organization. If you want, you can add more in this matter. I am just furnishing you an overview, so that you can understand this. //

Factors considered in Mission Statement:

Mission statement ...

Solution provided by:
Education
  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
Recent Feedback
  • "Thank You so much! "
  • "Always provide great help, I highly recommend Mr. Sharma over others, thanks again. "
  • "great job. I will need another help from you. "
  • "first class!"
  • "Thank you for your great notes. Will you be willing to help me with one more assignment? "
Purchase this Solution


Free BrainMass Quizzes
Academic Reading and Writing: Critical Thinking

Importance of Critical Thinking

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Business Ethics Awareness Strategy

This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.

Operations Management

This quiz tests a student's knowledge about Operations Management

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce