Share
Explore BrainMass

Elements of a good vision or mission statement

Required Reading

Welch, J., & Welch, S. (2008). State your business: Too many mission statements are loaded with fatheaded jargon. Play it straight. Business Week, (4066)80. Retrieved from: http://www.businessweek.com/magazine/content/08_02/b4066080139784.htm?chan=search

What constitutes a good mission and vision statement? Identify 5 criteria each that you think are critical to good mission and vision statements?

Solution Preview

I read the article from the link you posted above. There are three firm recommendations within this article and I agree with them: 1) the mission statement or vision starts with the leader 2) that the leader should gather data from employees and customers and 3) that more of the team should be involved in establishing values. These are all valuable steps in developing a mission statement that means something. A strong theme within the article is that mission and vision statements should be free of jargon and focused on achievable results that are both inspiring and easily understood (Welch & Welch, 2008).

The information shared with the article provides you with some good suggestions on critical steps to an effective mission statement or company vision. Below I will include recommendations outlined in Yukl's (2006) Leadership in Organizations. You will notice that most of the criteria discussed below are mirrored within the Welch and Welch (2008) article. The criteria discussed below are closely associated with leadership and vision. Yukl (2006) ...

Solution Summary

This solution discusses five elements of a good vision and mission statement.

$2.19