Elements of a good vision or mission statement
Not what you're looking for?
Required Reading
Welch, J., & Welch, S. (2008). State your business: Too many mission statements are loaded with fatheaded jargon. Play it straight. Business Week, (4066)80. Retrieved from: http://www.businessweek.com/magazine/content/08_02/b4066080139784.htm?chan=search
What constitutes a good mission and vision statement? Identify 5 criteria each that you think are critical to good mission and vision statements?
Purchase this Solution
Solution Summary
This solution discusses five elements of a good vision and mission statement.
Solution Preview
I read the article from the link you posted above. There are three firm recommendations within this article and I agree with them: 1) the mission statement or vision starts with the leader 2) that the leader should gather data from employees and customers and 3) that more of the team should be involved in establishing values. These are all valuable steps in developing a mission statement that means something. A strong theme within the article is that mission and vision statements should be free of jargon and focused on achievable results that are both inspiring and easily understood (Welch & Welch, 2008).
The information shared with the article provides you with some good suggestions on critical steps to an effective mission statement or company vision. Below I will include recommendations outlined in Yukl's (2006) Leadership in Organizations. You will notice that most of the criteria discussed below are mirrored within the Welch and Welch (2008) article. The criteria discussed below are closely associated with leadership and vision. Yukl (2006) ...
Purchase this Solution
Free BrainMass Quizzes
Operations Management
This quiz tests a student's knowledge about Operations Management
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
Basics of corporate finance
These questions will test you on your knowledge of finance.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Writing Business Plans
This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.