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Strategic Management for California Pizza Kitchen (CPK)

Visit California Pizza Kitchen's (CPK) official company website and identify their vision, mission, values, and goals. (Hint: Click on the "investor relations" link".) Be sure to look at the most recent annual report.

Step 2: Critically evaluate these elements. Use the criteria in the background materials as well as the readings for the SLP to support your assessment of the quality of the vision, mission, values and goals.

Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.

Step 4: Consider what changes are needed to improve the vision and mission statements, statement of values, and statement of objectives/goals.

Step 5: Case Instructions:

identify the company's mission, vision, values and goals. Keep in mind that this may not be how the company labels these elements, use your knowledge of such statements to identify them.
Critically evaluate these elements, including consideration of how these elements do or do not account for stakeholder's interests.
Suggest any changes that would strengthen these elements and bring them more into line with what the background readings suggest.
Prepare your report with proper documentation of sources, both internal citations and a complete reference list - or footnotes, whichever you perfer.

Solution Preview

First summarize what/who CPK is.....

California Pizza Kitchen:

"California Pizza Kitchen (NASDAQ: CPKI) is a casual-dining restaurant chain based in Los Angeles. The company has 252 restaurants in the United States and 26 overseas. California Pizza Kitchen generates one of the lowest turnover ratios in a high turnover industry; produces a high level of employee benefit satisfaction and offers a high level of benefits to their targeted employee base".
http://www.hrmarketer.com/~blog/2009/01/secova-and-california-pizza-kitchen.html

Step One: Identify their vision, mission, values, and goals (You can define each too if you want)

Vision - Two attorneys who always wanted to get into the restaurant industry and serve hearth baked pizzas.
Mission - To introduce flavors and tastes from around the world - on pizzas (from Thai to Jamaican Jerk) and to "to satisfy an astonishing demand for quality food served in an energetic, upscale environment".
Value - Retaining employees who are the core of their organization; CPK's "people and ...

Solution Summary

613 Words and 5 references. Strategic Management Process/Vision, Goals, Objectives for California Pizza Kitchen. Here is a small sample of what you will receive: CPK's success depends on how each is defined, and how each concept is achieved. At this point from the different websites visited it does not appear CPK has a strategic framework in place, if they do have one it cannot be found on the website. Not having a strategic framework can hinder the operations and....Thank you for using Brainmass.

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