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Strategic Management for California Pizza Kitchen (CPK)

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Visit California Pizza Kitchen's (CPK) official company website and identify their vision, mission, values, and goals. (Hint: Click on the "investor relations" link".) Be sure to look at the most recent annual report.

Step 2: Critically evaluate these elements. Use the criteria in the background materials as well as the readings for the SLP to support your assessment of the quality of the vision, mission, values and goals.

Step 3: Determine which (if any) of the elements consider the goals and needs of specific stakeholder groups. Write down any examples.

Step 4: Consider what changes are needed to improve the vision and mission statements, statement of values, and statement of objectives/goals.

Step 5: Case Instructions:

identify the company's mission, vision, values and goals. Keep in mind that this may not be how the company labels these elements, use your knowledge of such statements to identify them.
Critically evaluate these elements, including consideration of how these elements do or do not account for stakeholder's interests.
Suggest any changes that would strengthen these elements and bring them more into line with what the background readings suggest.
Prepare your report with proper documentation of sources, both internal citations and a complete reference list - or footnotes, whichever you perfer.

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Solution Preview

First summarize what/who CPK is.....

California Pizza Kitchen:

"California Pizza Kitchen (NASDAQ: CPKI) is a casual-dining restaurant chain based in Los Angeles. The company has 252 restaurants in the United States and 26 overseas. California Pizza Kitchen generates one of the lowest turnover ratios in a high turnover industry; produces a high level of employee benefit satisfaction and offers a high level of benefits to their targeted employee base".

Step One: Identify their vision, mission, values, and goals (You can define each too if you want)

Vision - Two attorneys who always wanted to get into the restaurant industry and serve hearth baked pizzas.
Mission - To introduce flavors and tastes from around the world - on pizzas (from Thai to Jamaican Jerk) and to "to satisfy an astonishing demand for quality food served in an energetic, upscale environment".
Value - Retaining employees who are the core of their organization; CPK's "people and ...

Solution Summary

613 Words and 5 references. Strategic Management Process/Vision, Goals, Objectives for California Pizza Kitchen. Here is a small sample of what you will receive: CPK's success depends on how each is defined, and how each concept is achieved. At this point from the different websites visited it does not appear CPK has a strategic framework in place, if they do have one it cannot be found on the website. Not having a strategic framework can hinder the operations and....Thank you for using Brainmass.

See Also This Related BrainMass Solution

Strategic analysis of the California Pizza Kitchen for competitive advantage

See attached file.

Strategic Management

Strategic analysis of the California Pizza Kitchen.

For this paper, identifying the primary business strategy employed by CPK. I will also need to provide a critical analysis evaluating that strategy in the light of the strengths, weaknesses, opportunities and threats.

Step One: Which of the four strategies discussed (see attached) does CPK follow? How do you know?

Step Two: give some specific actions the company is taking relative to their strengths, weaknesses, opportunities and threats. These actions are referred to as "strategic choices". Do the strategic choices taken by CPK align with the firm's generic strategy? What are the points of disconnection? You need to think critically about this step. NO company achieves perfect alignment with its strengths, weaknesses, opportunites and threats, and its chosen strategy. It is your job to uncover the discrepancies and problems.

Step Three: Identify any specific sustained competitive advantages conferred on CPK by virtue of its strategic choices.
Discuss the effectiveness of CPK's' strategy in the light of its internal strengths and weaknesses, and external threats and opportunities.

Has it created any sustained competitive advantages?

Identify any unaddressed threats or missed opportunities.

What can CPK do to build on its strengths and shore up its weaknesses by altering its strategic choices?

Finish the paper by commenting on how your view of CPK's vision and mission has changed or been reconfirmed by this process of strategic analysis.

Would you make any suggestions to revise the strategy, mission or vision?


Be sure to properly cite sources in the text and provide a complete reference list - or footnotes. APA style

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