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California Pizza Kitchen

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California Pizza Kitchen Strategy (CPK)

1. What is CPK's strategy, low cost, differentiation, focus, or pre-emptive?
2. What is the effectiveness of CPK's' strategy in the light of its internal strengths and weaknesses, and external threats and opportunities?.
3. Has it created any sustained competitive advantages?
4. What can CPK do to build on its strengths and shore up its weaknesses by altering its strategic choices?

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1. What is CPK's strategy, low cost, differentiation, focus, or pre-emptive?

California Pizza Kitchen's strategy is a differentiation strategy. The firm sells California gourmet pizza trend throughout the US. The chain has been able to market creative and nontraditional pizzas like "Original BBQ Chicken Pizza" Thai Chicken, and BLT. These indicate that the strategy of California Pizza Kitchen is to differentiate itself as an exclusive Californian pizza outlet.

2. What is the effectiveness of CPK's' strategy in the light of its internal strengths and weaknesses, ...

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California Pizza Kitchen: Internal Analysis and SWOT Analysis

Complete an internal analysis for California Pizza Kitchen, using an RBV Framework that will provide evidence for your assessment of the organization's strengths and weaknesses. Complete a SWOT analysis. Limit your analysis to the identification and evaluation of one or two key items in each element of the model.

Step One: Determine the economic value of the California Pizza Kitchen. This may involve some assumptions as to the cost of capital, so be clear in what assumptions you are making.

Step Two: Using the sources you identified, collect some data on each of the tangible and intangible resources of the organization.

Step Three: Using the sources you identified, collect some data on each of the 3 capabilities.

Step Four: Discuss the results of your internal analysis, leading to conclusions about the strengths and weaknesses facing CPK as revealed by your analysis.

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