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California Pizza Kitchen

California Pizza Kitchen Strategy (CPK)

1. What is CPK's strategy, low cost, differentiation, focus, or pre-emptive?
2. What is the effectiveness of CPK's' strategy in the light of its internal strengths and weaknesses, and external threats and opportunities?.
3. Has it created any sustained competitive advantages?
4. What can CPK do to build on its strengths and shore up its weaknesses by altering its strategic choices?

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1. What is CPK's strategy, low cost, differentiation, focus, or pre-emptive?

California Pizza Kitchen's strategy is a differentiation strategy. The firm sells California gourmet pizza trend throughout the US. The chain has been able to market creative and nontraditional pizzas like "Original BBQ Chicken Pizza" Thai Chicken, and BLT. These indicate that the strategy of California Pizza Kitchen is to differentiate itself as an exclusive Californian pizza outlet.

2. What is the effectiveness of CPK's' strategy in the light of its internal strengths and weaknesses, ...

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