Explore BrainMass

Industry Analysis: California Pizza Kitchen

Step One: Determine the scope of your analysis (entire company) and find the appropriate NAICS code for California Pizza Kitchen

Step Two: collect some data to support an industry analysis of each of the 5 Forces in Porter's Model.

Step Three: collect some data to support an analysis of each of the 4 elements in the PEST analysis. When considering economic data, use the most current data you can find.

1,344 words in bullet format to give you TONS of ideas for writing on this topic

Solution Preview


For your questions, I will input more points that are easy to expound on and any explanations on those that I believe a point form may not be the best for explaining or guiding you.

Step One: Determine the scope of your analysis (entire company) and find the appropriate NAICS code for California Pizza Kitchen

- California Pizza Kitchen, Inc. (CPK) is a US based dining restaurants chain. The company principally offers various assortments of hearth-baked pizzas, a broad selection of distinctive appetizers, desserts, pastas, salads, soups and sandwiches. The major offerings of the company include The Original BBQ Chicken Pizza, Thai Chicken Pizza, California Club, The Works, The Greek, Mango Tandoori Chicken, Carne Asada, Shrimp Scampi, Jamaican Jerk Chicken, Chicken Tequila Fettuccine. CPK operates across more than 253 locations in 32 states, the District of Columbia and 10 foreign countries. It owns 205 and 48 franchisee restaurants across the globe. It is headquartered at Dover (Delaware), the US.

Recent Developments

Oct 27, 2009: California Pizza Kitchen Unveils New Wine List
Aug 05, 2009: California Pizza Kitchen Enters Into Agreement With JSM Corporation And Daud Arabian Trading
Jul 08, 2009: CPK Reports Revenues Decrease 3.2% In Preliminary Q2 Results


* Provides key company information for business intelligence needs
* The company's strengths and weaknesses and areas of development or decline are analyzed. Financial, strategic and operational factors are considered.
* The opportunities open to the company are considered and its growth potential assessed. Competitive or technological threats are highlighted.
* The report contains critical company information - business structure and operations, the company history, major products and services, key competitors, key employees and executive biographies, different locations and important subsidiaries.
* The report provides detailed financial ratios for the past five years as well as interim ratios for the last four quarters.
* Financial ratios include profitability, margins and returns, liquidity and leverage, financial position and efficiency ratios.

- NAICS code: 722110, ...

Solution Summary

This solution provides a detailed tutorial for a business assignment involving an industry analysis for a particular organization.