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Speed to market

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Why is speed to market so critical to product or service innovation? What other factors are critical to successful product performance? Please provide a reference.

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https://brainmass.com/business/leadership-skills/speed-to-market-563073

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Speed to market is critical to product or service innovation due to the increasing competitiveness in today's business environment as well as rapidly changing consumer dynamics. Consumer's purchase pattern, needs and preferences are rapidly changing and thus, companies need to tap consumer trends and preferences ...

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Discusses importance of speed to market.

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