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Supply chain utilizes the idea of "speed to market"

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The agile supply chain utilizes the idea of "speed to market" in order to get the product to the end-consumer as quickly as possible as we often see happen when new technology becomes available (i.e. cell phones, flat screen TV's, etc). How might both the manufacturer and the end-consumer be harmed utilizing this concept? Document your sources.

© BrainMass Inc. brainmass.com September 22, 2018, 4:38 pm ad1c9bdddf - https://brainmass.com/business/supply-chain-management/483990

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Speed-to-market is less important to new product development under conditions of low market uncertainty. Our results also suggest that technological uncertainty does not affect the speed-success relationship. The implication is that it is more ...

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