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trend leader instead of a trend follower

Consider the broad area of e-business and e-commerce, and the fact that some companies are leading associated trends while others are merely following or perhaps not even doing that.

In their 2001 book, E-Business 2.0: Roadmap for Success, authors Dr. Ravi Kalakota and Marcia Robinson indicated "Your company's success depends on the ability to innovate and integrate new technologies into service offerings... What is your company doing to be a trend leader instead of a trend follower?"

Answer the question posed by those authors, using examples from your current employer or another company with which you are familiar. (Google Books likely has an excerptâ?"in a section titled "Memo to the CEO" on page 65â?"from the above-mentioned book containing that quote, as part of its book preview capability.

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I absolutely agree with the authors that in order to become successful in the highly competitive and dynamic e-commerce industry, companies need to innovative and establish something new and unique in order to attract customers. Innovation is the key to success in this highly dynamic industry as product life cycle is extremely short and new products/services or technologies are coming up on a regular basis, thereby making old products, services, technology or business ...

Solution Summary

Consider the broad area of e-business and e-commerce, and the fact that some companies are leading associated trends while others are merely following or perhaps not even doing that.

In their 2001 book, E-Business 2.0: Roadmap for Success, authors Dr. Ravi Kalakota and Marcia Robinson indicated "Your company's success depends on the ability to innovate and integrate new technologies into service offerings... What is your company doing to be a trend leader instead of a trend follower?"

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