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Situational factors and buying decisions

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Buyers experience many situational influences during the buying process. Analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.

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Solution Summary

Situational factors affecting the buying decision are discussed in a structured manner in this response. The related references are also provided.

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The experience that I chose for Question 1 was the purchase of an oven:
During the first stage, the recognition of need was influenced by several situational factors. The first was that my old oven had burnt out just four days ago. The second factor was that my sister's birthday was next week and I needed to bake a cake for her. The third factor was that some of my friends were likely to come home for dinner and I wanted to grill some meat for them.
The second stage was that I searched on the internet for suitable ovens. The first ...

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  • MBA, Eastern Institute for Integrated Learning in Management
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