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A few examples of international marketing challenges

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What are the risk factors that might impact international investments and strategies to overcome these risks?

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Solution Summary

The Solution identifies three challenges for companies that engage in international investments.

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The global market is inclusive of a multitude of risk factors that may affect international investments and the success of a business. The specific risks of investing in countries that aren't politically and economically stable can include terrorist attack opportunities, government regulations (expropriations), and trouble converting currency just to name a few. There is more opportunity for global business expansion in emerging markets than ever before, primarily as a result of technological advancements in communication among executives. However, strategic placement of ...

Solution provided by:
Kaira Carter, MBA, DBA
Education
  • DBA, Argosy University
  • MBA, University of Phoenix
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