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Importance of Sustainability in Marketing

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Why is it important to take a sustainable approach in marketing? What partnerships and collaborations might a company enter into in order to maintain effective sustainability practices? How might sustainability contribute to customer satisfaction?

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This posting discusses the importance of sustainability in marketing

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It is important to take a sustainable approach in marketing because sustainable marketing supports resource security, environmental wellness, and human health these are the basic values that are supported by the stakeholders including the customers. Sustainable marketing is important because it encourages social equity, fair trade, and sustainable materials in products/ packaging/ marketing. From the perspective of marketing, these are the very ...

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Kasim Johar, MBA
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  • MBA, Indian Institute of Social Welfare and Business Management
  • BSc, University of Calcutta
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