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Sustainability in marketing

Choose an article from SAGE Journal Articles on by clicking the Student Resources tab then selecting Journal Articles on the left menu. You may choose any article from Chapters 1-3 so long as the article is at least five pages in length.

The purpose of this assignment is for you to practice reviewing articles that contribute to the industry. The authors of these articles are researchers and professionals that have shared or experimented with ideas that demonstrate potential to improve the industry. As a professional in the industry, it is in your best interest to review the literature and trends. This provides you with the opportunity to read about what was successful and how they accomplished it. Plus, it allows you to analyze what was unsuccessful, how you can improve it, or at least avoid repeating the mistakes of others. These skills are vital when contributing to research papers and other scholarly writing. If you have not already, hopefully you'll contribute to the industry by publishing an article and sharing with your community of peers.

As you read the articles, consider the following questions: 
-Who were the stakeholders in the article? 
-What was the firm's corporate reputation? 
-How could the topic of this article apply to your personal or professional life? 
-How could it apply to an organization you have observed? 
-What conclusions can you draw about the ethical issues facing business leaders?

Your first paragraph should briefly introduce and summarize the article while identifying the author's main points.

Solution Preview

I have given you a lot of information that you can use to create your essay. Since I do not know where you are from or how you can apply this personally, I have left that for you to write.

This article seeks to outline how three areas of marketing could be used to create sustainable marketing. The article identifies first, facts about the controversial nature of sustainability as it relates to the environment and business. Marketing is an important part of society and culture. Bringing together green marketing, social responsibility marketing and critical marketing can help move forward the markets and raise the standard of living throughout the world. Consumption is not the answer for a sustainable world or sustainability in marketing and economies.
Social responsibility is important, credibility of products now moves to their "ability to advance wellbeing rather than harm," (Gordon, et al, 2011 pg 145). Most marketing addresses the consumption and creating profits as it should, but leaders are looking more at how products can help people and taking action against those that are poorly conceived or for only one social strata ...

Solution Summary

An article review based on an article about how to improve the use of sustainability in marketing. Almost 700 words.