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Green movement

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Using your own words, What is the Green Movement and how did it come about? To what degree is marketing responsible for consumer demand of "green(er)" products?

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The solution provides an explanation of the Green Movement and how it came about, as well as how marketing has been involved.

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The Green Movement is an environmental movement to provide for the sustainability of the earth. It began as a named movement in wake of the industrial revolution, when wood was no longer considered the best resource to use for electricity/heat. Coal was replacing wood and the resulting smog created clean air issues.

In the United States, the loss of timber and ...

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