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    Green movement

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    Using your own words, What is the Green Movement and how did it come about? To what degree is marketing responsible for consumer demand of "green(er)" products?

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    The Green Movement is an environmental movement to provide for the sustainability of the earth. It began as a named movement in wake of the industrial revolution, when wood was no longer considered the best resource to use for electricity/heat. Coal was replacing wood and the resulting smog created clean air issues.

    In the United States, the loss of timber and ...

    Solution Summary

    The solution provides an explanation of the Green Movement and how it came about, as well as how marketing has been involved.