During these days we are becoming ever more concerned with "going green", how much should companies worry about the social responsibility component when creating their mission and vision statements?
Cutting edge firms began the green thing because they genuinely cared about the environment. Many other firms have realized that 'going green' is a way to capitalize on their marketing efforts. For a small amount of time, there is a marketing edge to be had by firms who promote being eco-friendly and socially responsible; so much so that other firms utilize 'green washing' (the technique of promoting there products as green when, in fact, they really aren't) to jump in on the action.
Some people believe ...
This solution of 341 words explains the 'going green' moving in companies as part of their social responsibility component.