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Wal-Mart Sustainability and SWOT

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Levi's and Walmart are two major companies that have undertaken sustainability initiatives as part of their respective market strategies. However, the motivations leading each company to move toward sustainability are quite different.
In the context of a SWOT analysis, consider how you believe the effort of ONE of these companies relates to ONE aspect of the SWOT matrix.

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Step 1
Wal-Mart has undertaken sustainability initiatives as a part of its marketing strategy to improve its image that has been hurt because of controversies. The one aspect of SWOT matrix is weakness. Wal-Mart has a weak image because of its past policies. It seeks to undertake sustainability initiatives as a part of its marketing strategy to correct its poor image. ...

Solution Summary

This posting gives you a step-by-step explanation of WalMart Sustainability . The response also contains the sources used.

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Walmart SWOT Analysis and Strategy Reccomendations

Review and analyze the vision and mission statement. Is the company following the stated vision and mission?

Complete an external assessment, utilizing Porter's model for a competitive analysis

Evaluate the organization's Intensive Strategy, in the areas of Market Penetration, Market Development and Product Development

Construct a SWOT analysis for the organization

Review your research and based on your conclusions, what corporate strategy would you recommend for the next five years of operations?

Wal-Mart. When selecting to research a company, always select a publicly traded firm as that is where your financial data and corporate projections will be provided for you.
Now let's look at your specific question and break it down so we do not miss any components.

1. Review and analyze the vision and mission statement. Is the company following the stated vision and mission?

Action:
First procure the vision and mission statements from the corporate website, then read the third party information about the company for 2009 and 2010. Here are a couple sites as examples:
http://www.fastcompany.com/blog/ariel-schwartz/sustainability/how-does-wal-marts-2009-sustainability-report-shape
http://www.greenbiz.com/news/2009/02/01/new-wal-mart-ceo-says-sustainability-drive-will-continue-full-speed

2. Complete an external assessment, utilizing Porter's model for a competitive analysis.

Action:
First, use the link below to familiarize yourself with Porter's Model. http://www.quickmba.com/strategy/porter.shtml
Then return to the corporate site and use the INVESTOR information from the corporate site to complete the analysis.
http://investors.walmartstores.com/phoenix.zhtml?c=112761&p=irol-irhome
Also take the 5 components of Porter's model and Google the term, along with the company name, in order to locate specific information on each area.

Example for search format: Wal-Mart 2009 supplier power
Result of search: http://econpapers.repec.org/article/eeejbrese/v_3a62_3ay_3a2009_3ai_3a5_3ap_3a535-541.htm

3. Evaluate the organization's Intensive Strategy, in the areas of Market Penetration, Market Development and Product Development.

Action:
First define the primary term - Intensive Strategy and provide graphics when available and site sources always. http://smarttogether.org/clc/level3.shtml

Then apply the concept to the international markets the company has entered. Two contrasting case studies for Wal-Mart would be their entry into Germany and their entry into China. There is a great deal of third party documentation and juried articles on these topics. Try Google Scholar in your search for articles.

4. Construct a SWOT analysis for the organization
First define the components of SWOT, Strengths; Weaknesses, Opportunities and Threats, then apply each to the research from business journals online which have articles from 2009 to 2010.

5. Review your research and based on your conclusions, what corporate strategy would you recommend for the next five years of operations?

Action: This is easy. Find the reoccurring criticisms of the company and address these in your proposed strategy. If you found opportunities such as entering new markets or selling via cell phone app, etc. This should be supported in the SWOT, so it is usable in the conclusion.

Here is link to APA site to help with your format and citing rules.
http://www.apa.org

David, Fred. R. (2009). Strategic management concepts (12 th ed.).
Upper Saddle River, NJ : Prentice Hall.

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