Levi's and Walmart are two major companies that have undertaken sustainability initiatives as part of their respective market strategies. However, the motivations leading each company to move toward sustainability are quite different.
In the context of a SWOT analysis, consider how you believe the effort of ONE of these companies relates to ONE aspect of the SWOT matrix.
Wal-Mart has undertaken sustainability initiatives as a part of its marketing strategy to improve its image that has been hurt because of controversies. The one aspect of SWOT matrix is weakness. Wal-Mart has a weak image because of its past policies. It seeks to undertake sustainability initiatives as a part of its marketing strategy to correct its poor image. ...
This posting gives you a step-by-step explanation of WalMart Sustainability . The response also contains the sources used.