In an APA style response, Research 2 companies (I selected Wal-Mart and Target) that produce sustainable products. Detail their commitment to the environment and how their products make the company profitable.
Evaluate the vision and mission statement and discuss how it relates to the business. Investigate if any market or non-market stakeholders objected to the use of sustainable materials and the basis of their objections.© BrainMass Inc. brainmass.com October 25, 2018, 5:56 am ad1c9bdddf
Eco-friendly Companies and Sustainable Products
Wal-Mart Stores is a company which operates different stores of different formats across the globe. Some of these stores include supers centers, market side, discount stores, and Sam's club among others. The company has a mission of saving people's money with an aim of assisting them to lead better lives. The company also has a vision of ensuring that the company's customers as well as associates have increased values in their lives (DATAMONITOR: Wal-Mart Stores, Inc, 2011).
The company is committed to the environment since it believes in enhancing the 'green' nature of the environment. The company's products enhance the profitability ...
Companies and sustainable products for Wal-Mart and Target is examined. The expert evaluates the vision and mission statement for eco-friendly companies.
Marketing Strategy: Marketing Mix
The final component of the Marketing Strategy is the Marketing Mix. The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management.
This week you will focus only on communications and promotion, following an integrated marketing communications (IMC) approach. Such an approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.
PART 1: General Research
Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
PART 2: Application to Product/Service
(NOTE: this section of the assignment will become part of your Final Strategic Marketing Plan.)
Provide a quick overview of the product or service you created - you should continue using the content from the U3 Discussion Board.
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.View Full Posting Details