Reusable Bag Marketing for Target
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The product is reusable bags for the Target Corporation. The bags will be sold for 99 cents and when the bags are no longer usable then they can be exchanged for educational reward points.
Marketing research
a.Consumer analysis
1)Demographics
2)Psychographics
3)Behaviors (e.g. purchase behaviors)
4)Geographical considerations
b.Industrial analysis, if applicable
1)Competitor Analysis
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Solution Summary
The solution discusses market reserach for the Target Corporation.
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Marketing research
Consumer analysis and Industrial analysis
The world is taking action against the use of plastic bags with the implementation of reusable bags. In 2007, California's, Oregon's and Washington governors passed legislation to reduce the use of plastic bags. Ireland began charging a fee for the use of the plastic bags and this fee reduced the consumption of plastic bags by 90%. Germany has followed suit. (City of Palo Alto 2008)
Demographics
The demographics include the world's population, as the majority of today's businesses use plastic bags for their customers in one form or another.
Psychographics
Psychographics are in all forms of marketing. Target's slogan is a Red Bull's-eye. The ...
Education
- Master of Business Administration, University of Phoenix
- Bachelor of Science in Paralegal Studies, Kaplan College
- Business Diploma, Katharine Gibbs Business College for Women
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