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Price-value relationship

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Discuss the relationship of price to value. Does a low price necessarily mean a better value?
Give an example to illustrate your opinion. How can a firm offer good value in a mature market where price seems to be the only visible means of differentiation?

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This posting discusses the relationship between price and value.

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The relationship between price and value is that price is the sum of cash paid to buy a good or a product. The value is the usefulness or the inutility of the good/product for the person buying it. A low price does not necessarily mean better value. For example, several fashion products ...

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Kasim Johar, MBA
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  • MBA, Indian Institute of Social Welfare and Business Management
  • BSc, University of Calcutta
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