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Satisfying customer needs with multiple products

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Most organizations sell more than one product. They may offer a portfolio of products. Imagine you are the organization's Chief Marketing Officer. How would you defend the decision to offer so many options to meet buyer needs?

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This posting discusses why so many products should be offered by an organization to satisfy customer's needs

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If I were the organization's Chief Marketing Officer, I will defend the decision to offer so many options to meet the buyer's needs. My arguments will be that when my company sells more than one product it sells several products to a single customer satisfying his several needs, it sells different products to several customers with differing needs, and it sells quality products under a single brand name so ...

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Kasim Johar, MBA
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  • MBA, Indian Institute of Social Welfare and Business Management
  • BSc, University of Calcutta
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