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    What is the most customer-centric philosophy?

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    The _____________ concept is the most customer-centric philosphy currently used among firms of all sizes today?
    A. Production
    B. Product
    C. Selling
    D. Marketing
    E. Societal Marketing

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    Solution Preview

    Societal Marketing concept, which states that a company should make good marketing decisions by considering consumer's wants, company's needs, and society's interests. It believes that marketing should focus on customer and society's long-term needs and well being. McDonalds and ...

    Solution Summary

    This detailed solution defines production, product, selling, marketing, and societal marketing concepts and helps to determine which concept is the most customer centric philosophy currently used. It includes links to further illustrate the solution.