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Why are customer-centric Web site design so important, yet is so difficult to accomplish?

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Imagine browsing a popular web site when one of the side advertisements displays an interesting item for purchase and at a cheap price. Now imagine your frustration as you are redirected to their business website, but the website you encounter is cumbersome and very difficult to navigate. Perhaps there were a few more items you were looking to buy, alas, the revenue lost to the company for having a poorly designed web page that it made it difficult to traverse. Anyone can build a web site for someone to purchase something, but the trick is to design and manage the web site where people will continually come back. Building an efficient customer-centric web site takes more than just a web site administrator or engineer. A specialized team that ...

Solution Summary

This solution explains why customer-centric website design is so important in an example and also discusses the difficulties in designing such a website.