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Why are customer-centric Web site design so important, yet is so difficult to accomplish?

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Imagine browsing a popular web site when one of the side advertisements displays an interesting item for purchase and at a cheap price. Now imagine your frustration as you are redirected to their business website, but the website you encounter is cumbersome and very difficult to navigate. Perhaps there were a few more items you were looking to buy, alas, the revenue lost to the company for having a poorly designed web page that it made it difficult to traverse. Anyone can build a web site for someone to purchase something, but the trick is to design and manage the web site where people will continually come back. Building an efficient customer-centric web site takes more than just a web site administrator or engineer. A specialized team that ...

Solution Summary

This solution explains why customer-centric website design is so important in an example and also discusses the difficulties in designing such a website.

Similar Posting

Website Evaluation Paper Argument Development

Website Evaluation Paper

As part of a business, you will write reports that may impact decisions. Having the best information available is important; therefore, knowing how to assess websites is critical. You have been asked to evaluate the quality of one of the following websites. Would you recommend this site as a credible site to someone in your business? Why or why not? What issues should the business keep in mind? Address the topics of currency, authority, objectivity, accuracy, and coverage as well as any other information you think appropriate. Keep in mind that you are critically evaluating how the website you have chosen addresses these areas of concern. You do not just explain what the website has on its pages. You critically analyze how these areas of concern impact your evaluation of the website as a credible resource for your business.


Your Task. This assignment is not a group assignment. Pick one (1) website from the list above. Identify the type of site (advocacy, news, information, e-commerce, personal). Using information available to you, evaluate the site using the criteria to assess a quality Web page?authority, currency, coverage, objectivity, and accuracy.

Take a critical look at the website. Assess the value of the website and answering the question: Would you recommend this website as a valuable source of accurate information? Support your answer. Do not just list what you found at the site, work information about the various topics?currency, authority, objectivity, accuracy, and coverage?into your assessment.

Master Rubric Checksheet


Criteria Elements
1. Problem Identification Topic/Problem:
___Clear statement of topic
___Key problem(s) identified
___Sustained throughout paper

2. Argument Development Argument:
___Collection/presentation of research
___ Analysis of research to support the topic
___ Detailed and thoroughly developed

3. Supporting Evidence Supporting evidence:
___Good detail/specificity throughout the paper,
___Directly related to problem/topic
___From a credible source

4. Conclusions Conclusions/Recommendations:
___Address key problems identified
___Follow logic of supporting evidence

5. Consistency with Codes or Universal Ethical Principles Student Code of Conduct/Universal Ethical Principles:
___States code/principle used
___Code/principle consistently applied in analysis
___Recommendation(s) consistent with code/principle used

6. Logical Organization

___Clear Introduction
___Smooth transitions & flow
7. Mechanics Grammar, punctuation, spelling, and other mechanics
__3 errors per page average
__2 errors per page average
__1 error (or less) per page average

8. Writing Writing:
___Appropriate business language.
___Sources are properly cited.
___Appropriate style (formal/informal) and tone (negative/positive)

9. Visual Appearance Appearance:
___Appropriate formatting for tables, graphs, and figures.
___Title page if appropriate.
___Followed directions

10. Disciplinary
Disciplinary Characteristics
___Word choice appropriate to the discipline.
___Vocabulary shows business understanding.
___No slang.

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