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International Emerging Markets

Emerging markets represent a dynamic segment of international marketing strategy. While they have great potential, they must also be evaluated carefully and strategically. Planners should always be on the lookout for new marketing opportunities. Respond to all of the following prompts:

In preparation for this discussion, conduct research on one particular emerging market. Then, respond to the following questions.

Name the market you researched and cite the source of your information.
What are some barriers faced by those hoping to enter an emerging market?
What are some risks faced by those hoping to enter an emerging market?
What advice would you give someone trying to enter the market that you researched?

Solution Preview

The market that I have researched has been the Chinese automotive market, in which there are hundreds of millions of individuals in that country that are potential automobile owners, due to the fact that they have much more spendable income than they had in the past. The growing economic prowess of that nation has caused there to be a situation in ...