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CONCEPT OF NEED

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Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues,

Research then discuss the concepts of "needs" and how these needs fit within the stages of the consumer behavior model.
Summarize how you would apply the above discussion to your product/service's target market and the competition. Note: even though you have "created" a product or service, it makes sense to research real companies and products that might be considered competitors

IS THERE ANY THING MORE YOU CAN ADD TO "CONCEPT OF NEED" , I WOULD APPRECIATE IT VERY MUCH

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CONCEPT OF NEED

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A prudent financial advisor advises his clients with respect to his changing needs and wants. The key to success in financial advisory business is to learn the client's objectives for investing, time horizon and risk tolerance level. Also, it is important to understand the client's opportunity cost to invest in the market. By gathering all these information about the client, a good financial advisor tried to develop a sound financial program for the client and tried to maximize his ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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