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    Building a concept to address driving and texting

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    Your Research Director wants you to build a concept addressing a solution for driving and texting from the target group 16-25 year olds. How will you go about building this concept? What factors must you consider as you build your concept?

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    First of all, the root cause of the issue needs to be analyzed. Then, based on the root cause analysis, one needs to conduct research on the various solutions available in the market and analyze the ways in which these existing solutions ...

    Solution Summary

    Discusses development of concept to address a solution for driving and texting.