Media Relations

The primary role of the media is to deliver information about products, services, concepts, and breaking news about current political and/or societal events that matter to the general population. The media's role consists of two key components such as; Introduction of products and reminders.

During the introduction stage the concept of innovation takes root, new products and services are first introduces to the public in hopes of generating new sales revenue i.e. when Nintendo's Wii was first launched, several commercials aired as a result. Wii became a trending topic on most social networking sites and was deemed as a must have in households nationwide.

According to an empirical study conducted by Habermas (1989 [1962] and Tarde (1899) the media unleashes "normative imperatives such as freedom of expression and equal opportunity in reference to the necessary socio-political conditions for political conversations. Gabriel Tarde, theorizes the process in which the media which rationalized opinion emerged as a result of rapid social diffusion with the press (newspapers) provoking conversations in salons and coffee houses. According to Tarde,(1) the media fuels conversation, (2) conversations formulates opinion, and (3) opinions trigger actions." (Kim, 1997). The media's significance on today's culture is the main source of conversation and building public awareness on products, services, and information that greatly impacts our generation.

The social responsibility of the media is to deliver information with an unbiased opinion of all subject matter. The objective is to keep the public informed without implementing personal opinion or implementing partiality in favor of one side over another. The media's responsibility is to maintain a positive example of ethical behavior while maintaining a professional demeanor. The media's social responsibility will also include emphasizing the importance of the clean environmental initiative and to promote a healthy and safe atmosphere for society, for example, delivering the message of "no texting while driving:, or "no drinking and driving", etc.