A detailed analysis of how the content or concepts from at least five undergraduate core courses facilitated the analysis, development, and the preparation of your weekly assignments. Be sure to identify the courses and the specific content information and/or concepts from each course.
My part is Marketing and Public Relations. Attached is our weekly paper. We are a customer service consulting firm for financial institutions.
FIVE CORE COURSES AND HOW THEY HELPED DEVELOP THE CUSTOMER SERVICE CONSULTING FIRM FOR FINANCIAL INSTITUTIONS
ORGANIZATIONAL BEHAVIOR:
We learned from this course how relations can be formed with customers through appropriate service. We also learned several concepts relating consumer behavior like the attitudes, beliefs and values that customers have. During the course we did a case study related to the failing earnings of a bank and how a public relations program was developed to reduce the damage to the reputation of the bank. This gave us the confidence to start a customer service consulting firm for the banking and financial services ...
Solution Summary
This solution talks about the five undergraduate core courses.. It also explores specifically the function of Marketing and Public Relations.
... to key accounts Public relations Brand development ...Marketing Research expenditures include: Market size / opportunity studies Customer focus groups ...
... directories targeted to specific markets (eg Hispanic ...Marketing message can be personalized, thus helping ... Disadvantages · Targeting your market is difficult ...
... simply hire one of the competitor's marketing or engineering ... in -- based on their perception of market needs. ... know the needs of those markets -- the companies ...
... by Enron's successes in trading new markets and launching ... trading stocks on-line and tracking market gossip in ... firms like pets.com or furniture.com public. ...
... predicted for the future, public relations professionals need ... business intelligence, publishing, direct marketing and internet ... hence two key market trends are ...
... Word of Mouth Marketing Association, WOM Research Blog, posted ... from 2007 and changes in the market due to ... changed the results to make public relations a more ...
... chosen organization relative to your products and markets as if ... company to fix a new product in the market. ... The Marketing Mix: Promotion Strategies of Wal-Mart. ...
... be specified which best targets the specific markets. ... to send my message to my target market. ... personal selling, public relations, direct marketing and sales ...
...Market image of the organizations are also supported ... A Preface to Marketing Management (9th ed.). McGraw ... financial markets and the growing understanding of the ...
... in your control - competition and markets could set ... strategy, distribution strategy and integrated market communication strategy ... the four P's of marketing mix. ...
