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Marketing and Public Relations

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A detailed analysis of how the content or concepts from at least five undergraduate core courses facilitated the analysis, development, and the preparation of your weekly assignments. Be sure to identify the courses and the specific content information and/or concepts from each course.

My part is Marketing and Public Relations. Attached is our weekly paper. We are a customer service consulting firm for financial institutions.

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Solution Summary

This solution talks about the five undergraduate core courses.. It also explores specifically the function of Marketing and Public Relations.

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FIVE CORE COURSES AND HOW THEY HELPED DEVELOP THE CUSTOMER SERVICE CONSULTING FIRM FOR FINANCIAL INSTITUTIONS

ORGANIZATIONAL BEHAVIOR:
We learned from this course how relations can be formed with customers through appropriate service. We also learned several concepts relating consumer behavior like the attitudes, beliefs and values that customers have. During the course we did a case study related to the failing earnings of a bank and how a public relations program was developed to reduce the damage to the reputation of the bank. This gave us the confidence to start a customer service consulting firm for the banking and financial services ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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