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Target's Marketing Strategy

Discuss Target Corp. organization's general approach to business and marketing strategy. What is their organization's overall vision and mission? How do these shape its competitive strategy? What is the organization's orientation towards the marketplace? Who are their customers? Does the organization pay attention to or measure customer satisfaction?

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As the American economy continues to recover from economic turmoil, established corporations must continue to market themselves constructively in order to maintain market dominance and stay competitive. The Target Corporation is one of these. According to Target (2012), their vision and mission is to deliver outstanding value, continuous innovation and exceptional guest experience by consistently fulfilling their "Expect More, Pay Less" slogan promise. Since its inception in Roseville, Minnesota in 1962 when the first Target opened, target has remained successful in implementing a marketing strategy that reaches the white collar worker through weekly advertisements and sales. The organizations competitive strategy has maintained course with society in it ...

Solution Summary

300 words with references that discuss Target's marketing strategy that includes vision, mission, and competitive strategy as it relates to the marketplace. More so, what the organization is doing to meet consumer satisfaction.