Internet's Affect on Segmentation
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With the advent of the Internet, will segmentation become more or less prevalent? Why or why not?
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Solution Summary
311 words on how the internet is increasing market segmentation drastically. References included.
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Segmentation involves classifying the market on various parameters such as flavor, age, region etc.
Segmentation means breaking up of something into smaller pieces. Marketing gurus define segmentation to be the process of dividing a potential market into distinct subsets of consumers with distinct needs and characteristics and selecting one or more segments to target with a distinct marketing mix. Thus buyer behaviour is an important criteria of finding out the distinct needs.
The necessary conditions for successful segmentation ...
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