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eBay: Use of Technology and Tools for Marketing

Describe the technology and tools that eBay has developed to help their customers successfully market the items sold on through the eBay Auction website. How effective has this model been?

Please site references. 200-300 words please

Solution Preview

eBay has developed lots of technology and tools to help their customers successfully market items. For instance, eBay allows customers to display pictures of items. This seems basic, but a picture is key for marketing purposes. The site also allows key words in the description to be used by other users to search for items. This helps buyers find the items they are looking for. eBay allows sellers that use eBay message boards to have an "About Me" page . This gives the buyer the benefit of being able to put a sales pitch out about themselves and also get an icon next to all comments posted by the seller ...

Solution Summary

This solution describes the technology and tools that eBay has developed to help their customers successfully market the items sold on through the eBay Auction website.APA references are included.

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