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Forces that shape the marketing envrionment

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A large number of forces shape the marketing environment. The technological environment is one of the most important today. Discuss the impact of technology on marketing including, the opportunities, challenges and ethical issues technology poses for marketing.

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Technology has changed the way that we can market a product. In the past, a person opened a store, and catered to the local population. People in a city or nearby cities would visit the store and shop, and purchase the merchandise that the store stocks. Once a product was sold out, the customer had to wait for a new shipment to arrive. As well, if you wanted to check out your competitors, you had to either get in your car and drive, or walk around a crowded mall to see your option.

Technology has changed this landscape.


A company can now market their product internationally. As long as you have an internet connection and a computer, you can shop at all hours of the day, with the click of a mouse. You can visit stores from all over the globe and have ...

Solution Summary

This solution discusses the forces that shape the marketing environment.