Can you please help me with a case study analyses using the attached case study?
I need help with the following written case study analysis using the the following outline:
- Facts or Size-Up
List major facts that are pertinent to your analysis. Do not include matters of opinion.
- Marketing Strategy
Identify the existing marketing strategy and any alternative one you would recommend. It is recommended that you apply Michael Porter's "Five Competitive Forces" model and also perform a "SWOT" Analysis. (See the Appendix for explanations of these models.)
List major problems including opinions, value judgments, or tentative conclusions.
Identify the situation or set of situations that most concerns the subject matter relative to marketing. Demonstrate that you recognize the many diverse aspects of the case and have particularly identified the relevant marketing concerns.
- Functional Policies
Identify the policies of the company in the following functional areas, as appropriate: financial planning and control; marketing, advertising, and product development; engineering and research; production; and human resources.
List several alternative courses of action that might be taken to solve the major problems.
- Plan for Actions
Choose the most plausible alternative course of action and amplify it to make a detailed plan to be implemented. Name specific details: people, places, dates, amounts, etc
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The solution presents the facts, the marketing strategies of Groupon and living social and the various problems faced and handling situations
Effective Commincation Case Study Analysis
Select one of the following case studies:
The selected is The Katrina Kalamity, Ch. 13, which is attached in a PDF file.
-Write a case study analysis in which you evaluate the effectiveness of communication between an organization and its publics.
*Evaluate the effectiveness of the communication between the organization and its intended public(s) in the case study, including the following:
*Identify the different publics involved in the case study. Differentiate between the internal and external publics involved. What impact did the communications have on the intended public(s)? Could the message have been communicated more effectively? How?
*Identify the different PR communication tools and techniques that were used to inform, influence, and motivate the public(s) in the case. Evaluate the benefits and risks of using these tools. What other tools would you have used?
*If this crisis were to occur today, how would new technologies, such as the Internet, affect this case? Because of the recent globalization of markets, would the outcome of this case be different if the events occurred today?
-Format according to APA standards & provide all references used.
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