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EBay Global Strategy Analysis Case Study

EBay Global Strategy Analysis Case Study

Instructions: The Case Study assignment for this class, EBay, addresses issues pertinent to the topics studied in this course. Complete your assigned readings, learning activities and online discussions before you complete the assessment. Prepare a paper discussing Ebay's globalization strategy. References are not included in the required paper length. CSU requires that students use the APA format in writing course papers. Therefore, the APA rules for formatting, quoting, paraphrasing, citing, and listing of sources are to be followed. Your paper must contain at least five references, and may include Internet sources, books, and professional journals or other appropriate resources. Please do not copy or plagiarize others materials. Significant deduction of points may result when copying and plagiarism is evident. Incorporate in your analysis responses to the following questions:

1. What is eBay's core competency? How does it relate to their chosen strategy?
2. How would you explain how eBay has decided to configure and coordinate its value chain?
3. Would you characterize eBay's value chain as virtual or real? Why?
4. Consider again your description of eBay's strategy. Is it different from what it was ten years ago? Why?
5. What implications to the challenges identified in the case have for eBay's strategy - today and in the future?

Solution Preview

The response addresses the queries posted in 1083 words with references.

//In this whole paper we will deal about eBay company. In this, we will also discuss about their core competency and how it is related to the strategy. In this we will also discuss about eBay's value chain, challenges and their implications.//

EBay was established in 1995 by Pierre Omidyar. It is a globally online auction website where million of buyers and sellers meet at one level. eBay's core competency is that it is the biggest online auction meeting place and has vast network as they have approximately 95 million members from various countries and eBay can reach at any place to fulfill their customer's or new user's need. EBay company's name is acknowledge by every person and this company has high market value in this industry (Choglan, Pauley, & Scott, 2005).

eBay's core competencies are related to their strategies as they have created relationships from approximately 60 websites to expand their user's base and also by increasing the products of high prices which cater to different target groups also and expand their customer base. EBay has also made their high market value by providing reliable and easy way and also innovative ways which help in fulfilling customer's need.

In eBay, customer's decisions are not held by them; therefore, only trust can be build among traders so that customer can easily do transaction with their corporation. Therefore, company has formulated feedback system to build reputation. The company has also used various technologies for their safe transaction and these measures are advertised by the organization, which helps in building trust within the users and customers (Choglan, Pauley, & Scott, 2005).

// Now we will discuss about the configuration and coordination of the value chain of eBay .//

EBay is an online auction market ...

Solution Summary

The response addresses the queries posted in 1083 words with references.

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