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Strategic Audit for Ebay

Consider EBay (http://finance.yahoo.com/q/mh?s=EBAY). Using the guidelines established in Chapter 11 of your text, produce a Strategic Audit for the EBay. As you produce your Strategic Audit, make sure to include all eight sections.

IFAS, EFAS, and SFAS tables are to be presented in Excel format, separate from the rest of the assignment, which is to be written in a Word file. As a reminder, two files are to be submitted: One Excel file (counting for three pages) and one Word file (up to seven pages double-spaced).

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The response addresses the queries posted in 2208 words with references.

//Before starting the assignment, firstly it is essential for you to make an outline of the assignment so that it would be possible to complete the assignment without facing any barriers. We can prepare this outline under the heading of Abstract, for example: //


The given research paper deals with the strategic audit for eBay organization. The paper examines the diverse strategies implemented by this organization in its business processes. The paper appropriately follows the pattern adopted for strategic audit and discusses about the three types of analysis, the SFAS (Strategic Factor Analysis Strategy), IFAS (Internal Factor Analysis Strategy) and EFAS (External Factor Analysis Strategy). These analyses are based upon the examination of the internal & external environments of the organization. Subsequently, the paper investigates certain strategic alternatives to resolve the problems of the organization after studying the various factors. Ultimately, it discuses about the implementation of these alternatives and the subsequent evaluation & control processes. The paper is based on authentic data and incorporates current facts, figures & ratios collected from consistent sources.

//Prior to starting the assignment, we will write about the business and its capacity to perform successfully in the industry. As per the direction to perform internal factor analysis and external factor analysis, there is a need to describe about the firm and its financial performance to create a competitive advantage in the industry to learn about its functioning, for example: //


eBay, Inc. was established in 1995 and has its headquarters in California. The organization in association with its subsidiaries provides online markets for the sale of various products and services. The organization has a significant presence in major business locations all around the world. eBay has categorized its business operations in three major divisions- Marketplaces, Payments and Communications. (eBay- Company Profile, 2008)

In the Marketplaces segment, eBay offers online commerce platforms where buyers as well as the sellers are able to interact and trade with each other. Such online commercial transactions are facilitated through many platforms, such as the traditional eBay.com platform and various other online platforms, including Kijiji, Gumtree.com, LoQUo.com, Marktplaats.nl, and mobile.de, Half.com, Shopping.com and StubHub. Other prominent services offered by this division include feedback forum, safeHarbor program, verified rights owner program, PowerSeller program, customer support and tools & services.

In the Payments division, the company offers PayPal, which serves as a payment platform for availing the facility of sending and receiving payments online. The major facilities provided by this service include joining the network, verification of its PayPal's account holders, money withdrawal and trust & safety programs.

Finally, the Communications division of eBay consists of Skype- an Internet communication product, which facilitates VoIP (Voice over Internet Protocol) communications between Skype users. At the same time, it ensures effective connectivity to traditional fixed-line and mobile telephones for the Skype users. The software offered by this division is distributed in more than 30 languages in various countries.

Financial Position: eBay has a strong financial position, which is evident from the analysis of its financial statements and ratios. The company has registered significant growth in net income as well as total assets. In addition to this, the financial ratios indicate that eBay has constantly growing cash flows and has sufficient short-term assets in order to cover the immediate ...

Solution Summary

This response addresses the queries posed in 1763 words and APA references, formatted in an attached Word document. A strategic factor analysis summary (SFAS) is included in an attached Excel file.